project review: 2019-2020

One of the longest projects I have ever worked on: The VW project for the new ID.4 started in November 2019 and I worked on it (with a long corona pause) until July 2020. The project contains two campaigns for two versions of the car. The format mix of 25 & 50 fps on the shoot and later in post-production was a big issue. Delivery formats ranged from UHD 50 fps, over HD 25fps to countless social media formats in 25 fps.